Social institutions function not only by reproducing specific practices but also by reproducing discourses endowing such practices with meaning. The latter in turn is related to the development of the identities or subjectivities of those who live and thrive within such institutions. Meaning and subjectivity are therefore significant sociological categories involved in the functioning of complex social phenomena such as that of mathematical instruction. The present paper provides a discursive analysis centered on these categories of the influential OECD's PISA mathematics frameworks. As we shall see, meaning as articulated by the OECD primarily stresses the utilitarian value of mathematics to individuals and to society at large. Furthermore, molding students' subjectivities towards endorsing such articulation of meaning is emphasized as an educational objective, either explicitly or implicitly, as connected to the OECD's definition of mathematical literacy. Therefore, the OECD's discourses do not only serve to reproduce the type of mathematical instruction implied in the organization's services concerning education, but also concomitantly provide a potentially most effective educational technology through which the demand of these very services may be reproduced.