ERIC Number: EJ1420503
Record Type: Journal
Publication Date: 2024
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: EISSN-2516-1873
Available Date: N/A
AEJMC Advertising Division 2023 Teaching Pre-Conference Review: Innovating Data Storytelling and Visualization with Artificial Intelligence and Chat Generative Pre-Trained Transformer
Journal of Advertising Education, v28 n1 p6-17 2024
The 26th annual Teaching Pre-Conference organized by the Advertising Division of the Association for Education in Journalism and Mass Communication focused on the topic of innovating data storytelling and visualization with AI and ChatGPT. Five prominent speakers from leading media companies and universities shared insights with advertising educators, covering the application, impact, and challenges of generative artificial intelligence (AI) in the advertising industry. The five panels also delved into effective ways of integrating generative AI tools into the classroom. Three key trends that arise from the panel presentations are discussed below. Relevant advertising AI tools and class activities are also shared in the report.
Descriptors: Advertising, Conferences (Gatherings), Journalism Education, Mass Media, Data Use, Visual Aids, Artificial Intelligence, Story Telling, Technology Uses in Education, Computer Oriented Programs, Technology Integration, Universities, Industry, Natural Language Processing
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A