Teaching statistics to undergraduate business students is an enduring challenge, often due to student apprehension and low understanding of relevance. The Data to Decision Project is an approach designed to address this challenge. At the onset of an introductory statistics course, fifty-two students received instruction on the Define, Collect, Organize, Visualize and Analyze (DCOVA) framework to integrate data with business-related decision-making. Concurrent with this instruction, students selected and completed individual projects, using the DCOVA framework to explore their individual decisions. Quantitative and qualitative methods indicated that this approach positively impacted the students' ability to apply statistics, as well as their attitudes regarding their statistics abilities.