This article describes the power of using a brief video clip during one-on-one coaching conversations, which provides teachers intense personal attention about the work that matters to them the most, as even 30 seconds of video can highlight teachers' effective practices. This idea emerged as the most influential component of the MyTeachingPartner-Secondary (MTP-S) program, a model built on decades of research about effective coaching, according to recent interviews and focus groups. Using video as the centerpiece of the MTP-S approach gave teachers a rare opportunity to step back and see themselves in action so that they could build their sense of efficacy and offer a path for taking the next step in improvement.