The skills required of assessment professionals are wide and varied, but research over the past decade has brought a focus on interpersonal skills as a key component of the assessment professional's toolkit. Relationship-building forms the basis of interpersonal communication with stakeholders at all levels and the assessment professional often plays a significant role in telling the story of assessment to a variety of audiences. Through the discussion of two case scenarios during our conference session, we anticipated delving into what it takes to build relationships with program faculty to encourage them to confidently tell the stories behind their assessment of learning data. What we observed occurring during the discussions was a focus on practical solutions to the assessment problems presented. This led us to question why our intended goals were not fully realized. Through further discussion, research, and evaluation of the assessment landscape of today, we came to the conclusion that a capacity-building toolkit is needed, both for individual assessment professionals to achieve personal growth and career progression, and for institutions to strategically build and develop effective assessment offices and institutional effectiveness units. This paper raises a call for action to address this need and we stand ready to play our part in achieving this goal.