The college admissions process can be confusing and inconsistent, requiring students to navigate a complex web of information, procedures, and admissions requirements from different postsecondary institutions. All of these require extensive social and cultural capital, which many students do not possess (Klasik 2012). Systemic change in college admissions policies and practices should reduce wealth, race, and geographic-based college access inequities. In doing so, unequal opportunities in college search and choice can be diminished, leading to a more equitable higher education system. This article explores a promising new approach to college admissions: direct admissions. Direct admissions bypasses traditional college admissions processes such that students are automatically and proactively admitted to college. There are both state and institutional direct admissions systems. In some state-level programs, all students are admitted to all open-access universities in a state and those who meet or exceed a pre-determined academic threshold (measured by high school GPA, ACT I SAT, class rank, or a combination of metrics) are automatically admitted to selective institutions. With institution-level programs, each institution can set its own academic performance threshold.