Black American collegiate women encounter microaggressions. The need to constantly regulate intense emotions in a sanctioned way to avoid further gendered-racial ramifications may increase emotional distress and lead to the use of high effort coping, such as the Strong Black Woman (SBW) schema. This anonymous online mixed-data study explored the relationships among discrimination, the superwoman schema, and emotional eating for college enrolled self-identified Black American women. Further, this study also examined the advice these women recalled receiving about how to navigate discrimination from their maternal figures. A hierarchical linear regression was run on 102 women (F (6, 94) = 6.24, p = 0.001) and revealed that the SBW was the most impactful predictor of emotional eating (R[superscript 2] = 0.29, p = 0.001). The women concurrently recounted receiving messages from their mothers urging them to persist through discrimination and racism while being strong Black women.