ERIC Number: EJ1400852
Record Type: Journal
Publication Date: 2023
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1360-2357
EISSN: EISSN-1573-7608
Available Date: N/A
Discovering the Processes of Undergraduate Hospitality Students' Acceptance of Facebook Teaching Interventions
Chou, Sheng-Fang; Horng, Jeou-Shyan; Liu, Chih-Hsing; Lin, Jun-You; Chen, Lu
Education and Information Technologies, v28 n11 p15245-15265 2023
Technology drives innovation and reform in hospitality education, and Facebook has become a popular educational tool to facilitate students' classroom interactions. Understanding hospitality students' attitudes toward Facebook teaching interventions is important. Based on a survey of 289 undergraduate hospitality students, first, we expand the scope of the technology acceptance model (TAM) in this study, which integrates the two factors of social interaction and information exchange into the research structure. Second, this study also proposes a new moderated mediation model to account for the internal mechanism underlying Taiwanese undergraduate hospitality students' acceptance of Facebook teaching interventions in terms of perceived usefulness and ease of use. We illuminate the foundation of the application of Facebook media technology to teaching in hospitality higher education. The theoretical contributions and educational implications of this research are also discussed.
Descriptors: Undergraduate Students, Social Media, Teaching Methods, Student Attitudes, Instructional Innovation, Classroom Communication, Intervention, Hospitality Occupations, Usability, Computer Software, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan
Grant or Contract Numbers: N/A
Author Affiliations: N/A