This article responds to a university's anti-discrimination campaign, ostensibly launched to combat racism. Taking up poststructural principles and anchored in anti-racism literature, we employ a discourse analysis to examine the truth productions about racism circulated by the campaign, and the subject positions to which they give rise. We analyse the consequences and possibilities for anti-racist action in the light of our argument that the campaign produced the university as an always already anti-racist space, becoming a means to an end to meaningful action. Through themes of belonging, denial, innocence, colour-blindness, and erasure, we demonstrate that the messaging of the campaign aligns with national narratives about Canadian society as free of racial inequity. We bring readers to consider how an anti-discrimination campaign effectively delegitimised the need for anti-racist action, imploring future initiatives to guard against re-inscribing the very forms of inequality they purport to disrupt.