Setting the Political Agenda: Print vs. Network News.

McClure, Robert D.; Patterson, Thomas E.

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Peer reviewed

ERIC Number: EJ139238

Record Type: Journal

Publication Date: 1976

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Setting the Political Agenda: Print vs. Network News

McClure, Robert D.; Patterson, Thomas E.

Journal of Communication, 26, 2, 23-28, Spr 76

Analyzes media effects during the 1972 general election campaign and concludes that agenda-setting is indirectly effected by voters prior dispositions. (MH)

Descriptors: Credibility, Media Research, News Media, News Reporting, Newspapers, Political Influences, Television

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