Scholarly publications are a key component of academics' development in their roles as teachers and researchers. Writing groups seem to be effective to accompany this process as participants share their texts to improve them through peer feedback. To help academic developers in the understanding and implementation of faculty writing groups, a detailed analysis of what members talk about during their meetings was carried out with three Ecuadorian writing groups, complemented by in-depth interviews. Results show that in all groups most interactions focused on their common goal, the text and comments, and the organization of their meetings, supported by the facilitator.