ERIC Number: EJ1391653
Record Type: Journal
Publication Date: 2022
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1550-1876
EISSN: EISSN-1550-1337
Available Date: N/A
Crowdfunding for Entrepreneurial Education: A Classroom Exercise in a Business School
Denner dos Santos, Carlos; Moreira, Marina; Panis, Amanda; Alves, Dyego
International Journal of Information and Communication Technology Education, v18 n1 2022
This paper applies the concept of a crowdsourcing campaign in the context of entrepreneurial education, and reports the perception of participants in such application in a large business school. The classroom task is to prepare a crowdfunding campaign for their university in a freely available digital platform, having identified a relevant problem on campus. The problem identification is based on market research, where problems disrupting the school are found. To implement student's developed "solutions", crowdsourcing campaigns are created to expose ideas to market validation, and nudge students to communicate with customers and suppliers. The 'successful' perceptions of participants signal a large potential for this 'exercise', as campaigns can be successful, leading to the creation of micro-organizations to run these projects and impact communities positively. Of course, future research should establish correlation between crowdsourcing campaigns and likelihood of starting businesses and social ventures.
Descriptors: Entrepreneurship, Business Schools, Business Administration Education, Computer Software, Teaching Methods, Campuses, Marketing, Research, Information Technology, Financial Support, Foreign Countries, Teamwork, Universities, Student Projects, Active Learning, Undergraduate Students, Problem Solving, Social Environment
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil
Grant or Contract Numbers: N/A
Author Affiliations: N/A