The purpose of this study was to inform the dissemination of a project-based statistics curriculum by identifying institutional and instructor characteristics that predict its implementation. Data were drawn from pre- and post-workshop surveys completed by 67 instructors attending a one-and-a-half-day professional development workshop on Passion-Driven Statistics. Nearly half of the instructors who intended to implement the project-based curriculum following the workshop employed it by the end of the first full academic year. Two factors predicting the model's actual implementation were teaching at a private institution and endorsing a larger number of positive descriptive adjectives for the model.