ERIC Number: EJ1387390
Record Type: Journal
Publication Date: 2023
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1364-5579
EISSN: EISSN-1464-5300
Available Date: N/A
Are Respondents Ready for Audio and Voice Communication Channels in Online Surveys?
Höhne, Jan Karem
International Journal of Social Research Methodology, v26 n3 p335-342 2023
Technological advancements and changes in online survey participation pave the way for new data collection methods. Particularly, the increasing smartphone rate in online surveys facilitates a re-consideration of prevailing communication channels to, for instance, naturalize the communication process between researchers and respondents and to collect more in-depth and high-quality data. However, so far, there is a lack of information on whether respondents are willing to undergo a change in communication channels. In this study, I therefore investigate respondents' willingness to participate in online surveys with a smartphone to have the survey questions read out loud (audio channel) and to give oral answers via voice input (voice channel). For this purpose, I employed two willingness questions--one on audio and one on voice channels--in the probability-based German Internet Panel (N = 4,426). The results reveal that a substantial minority of respondents is willing to participate in online surveys with a smartphone to have the survey questions read out loud and to give oral answers via voice input. They also show that the device used for survey participation and personality traits, such as conscientiousness and extraversion, play a role when it comes to respondents' willingness.
Descriptors: Audio Equipment, Speech Communication, Online Surveys, Participation, Handheld Devices, Foreign Countries, Oral Reading, Attitudes, Data Collection
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany
Grant or Contract Numbers: N/A
Author Affiliations: N/A