The purpose of the study was to construct the life history of Mateo, an American Latino/Hispanic college basketball coach. The study was guided by elements from Latino/a/x critical race (LatCrit) theory. Data were collected through formal semi-structured interviews, informal interviews, and documents and artifacts. They were analyzed by employing analytic induction and constant comparison. Key findings were that Mateo faced considerable marginalization and was frequently subjected to microaggressions. He was able to overcome this racism due to his determination and support from his family and mentors. Mateo's experiences of racism and the political and cultural context led him to develop an activist element in his coaching pedagogy. His life history may inspire other Latinos/as/x and Hispanics to consider coaching as a career or help those who are struggling to realize this goal. It may also play a part in improving the coaching culture for Latinos/as/x and Hispanics.