Multimedia technologies are increasingly used by university lecturers to stay relevant in contemporary media-saturated society. Across disciplines, using multimedia in teaching often means integrating videos, including feature films and/or television series (FF/TV), into learning activities and assessments. Like other media technologies, effective integration of FF/TV into teaching can be achieved through coordinated training and practice. This study explores formal and informal venues of academic development (AD) to understand how lecturers learn to teach with film. A model of four key aspects is proposed as a research outcome, detailing lecturers' requirements and considerations regarding teaching with FF/TV for future AD options.