This work has investigated the relationship between SM use and its four antecedents, i.e., perceived interactivity, perceived usefulness, perceived ease of use and perceived enjoyment. Moreover, it has also examined the association of SM use with its outcome variables, i.e., active learning, creativity and collaborative learning, leading to learning performance. This work has been conducted on university learners with a sample size of 511. A causal research design was applied in this work as it allowed the testing of relationships amongst various variables. Structural equation modelling (SEM) analysis revealed interesting results as SM use positively correlates with its four antecedents. Perceived enjoyment has the most substantial influence on SM use. Moreover, the results show that SM use enhances active learning, creativity and collaborative learning amongst learners, improving their academic performance. SM use has the most influence on active learning, and active learning has the most substantial impact on learning performance.