The purpose of the research was to identify the perceptions and attitudes of university students in the main border and receiving city of Venezuelan migrants in Colombia, to validate the tendency registered in several studies and surveys where discriminatory and xenophobic practices were evident. Through an instrument made up of 35 questions and applied to 216 young people between 16 and 28 years of age, it can be concluded that despite the information they receive from the media, university students understand that the decision to migrate was motivated by adverse situations that Venezuelan people face in their country, putting their survival at risk. This opens the possibility of designing and implementing strategies that promote economic integration, but also cultural integration, based on diversity, respect as a value and recognition of the other not only from the media scenario but also from the communicative action itself.