ERIC Number: EJ1370339
Record Type: Journal
Publication Date: 2022
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
Available Date: N/A
The Game of Stores: Simulating Retail Site Selection and Profitability
Paul, Rik; Ponnam, Abhilash; Bagchi, Shantanu Shanker
Marketing Education Review, v32 n4 p282-297 2022
Retailers are faced with the challenge of how many stores to operate in a potential or an existing market and where those stores should be located. Various factors influence this decision-making. For instance, the customer behavior and their demographic characteristics, customer travel times, presence of competitors, costs involved, location profitability, etc. Literature in retailing points out various gravity laws that assist retailers to make the location choice decision. 'Game of Stores" is a board game-based simulation designed for classroom teaching that incorporates the principles of Huffs Law to create a dynamic environment for participants. The gameplay is devised to mimic reality in a competitive setup and to provide participants with similar challenges faced by retailers in real-time. The simulation is intended to help participants comprehend, analyze, and apply the concepts related to retail store location decisions in a gamified environment and to test their analytical skills in optimizing retail location choice and profitability. The applied nature of the game makes it suitable for use in Retail Management courses for students specializing in Marketing.
Descriptors: Retailing, Marketing, Decision Making, Purchasing, Competition, Costs, Teaching Methods, Educational Games, Barriers, Game Based Learning, Thinking Skills, Management Development, Undergraduate Students, Majors (Students), Geographic Location
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A