There are many language teacher associations (LTAs) around the world, most of which are managed by volunteers and board members who make daily decisions that directly affect their LTA. These decisions are sometimes guided by initiatives proposed by members; in other cases, they emerge from pressing issues in the community. LTAs become visible in their community when they engage in actions that are considered valuable for the members they serve. However, at times, leaders might feel unsure of which actions are within the scope of their LTA and whether those actions will hurt or benefit their organization in the long run. In this article, I encourage leaders of LTAs to rethink their actions and efforts through the lens of advocacy. The article provides tools that LTAs can use to reflect on ways to best serve the membership and community while also building capacity for their organization.