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ERIC Number: EJ1366590
Record Type: Journal
Publication Date: 2023
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1090-4018
EISSN: EISSN-1932-586X
Available Date: N/A
Podcasting on Purpose: Exploring Motivations for Podcast Use among Young Adults
Craig, Clay Martin; Brooks, Mary Elizabeth; Bichard, Shannon
International Journal of Listening, v37 n1 p39-48 2023
Despite the pervasive nature of podcasts, little research has examined college student's affinity for and motivations to listen to podcasts. This study investigated college students' motivations, attitudes and behaviors in association with podcasts utilizing the appreciative listening framework in conjunction with uses and gratification theory. Using a survey from two southwestern universities, this study found three motivations for podcast usage: 1. entertainment, 2. escapism, and 3. information. Further analysis revealed a lack of gender differences in motivations, but motivations varied by podcast genre. Additionally, entertainment was a strong predictor of podcast listening and both entertainment and escapism were predictors of favorable attitudes toward podcasts.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A