Purpose: The purpose of this work is to illustrate the processes involved in managing teams in order to assist designers and developers to build software that support teamwork. A deeper investigation into the role of team analytics is discussed in this article. Design/methodology/approach: Many researchers over the past several decades studied the success factors of a team. Despite many efforts, there is still no consensus on how a team should ideally be formed. Consequently, how one decides to form teams in a class depends on the domain, classroom context and pedagogical objectives. Therefore, software used to support an instructor in forming teams must be flexible enough to accommodate a variety of use cases and support the users throughout the lifecycle of teamwork. In this work, the author proposes a framework for designing general-purpose team management software. The author reviews existing team formation software and focuses specifically on opportunities for advancing research in team analytics. Findings: In this context, the author identifies four areas of research opportunities for team analytics. Originality/value: Lastly, the author proposes a series of research questions (RQs) and discusses the pedagogical, design, technical and social challenges involved.