ERIC Number: EJ1356776
Record Type: Journal
Publication Date: 2022
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0159-6306
EISSN: EISSN-1469-3739
Available Date: N/A
Rhetoric and the Purposes of Public Education: Building Discourse for Shared Responsibility
Knight-Abowitz, Kathleen; Stitzlein, Sarah
Discourse: Studies in the Cultural Politics of Education, v43 n4 p512-525 2022
In this study, we employ discourse analysis of US gubernatorial political advertisements to analyze the discursive struggles over the purposes of public schools. The advertisements are analyzed to demonstrate how rhetoric works to shape consent for dominant, human capital views regarding schooling's purposes, as well as to communicate alternative articulations of schooling's purposes which can disrupt that consent. In the latter exploration, we draw upon the approach of public persuasion, where the public is persuaded to deem something other than dominant economic values as relevant for making education decisions. We analyze alternative contextual cues that can shift citizens' impressions, leading them to weigh conflicting values toward schools differently. We offer narratives that change the meaning citizens make of schools with the aim of building public support for public schools.
Descriptors: Public Education, Advertising, Politics of Education, Figurative Language, Rhetoric, Local Government, State Government, State Officials, Values, Public Opinion, Language Usage, Economic Factors, Democracy
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin
Grant or Contract Numbers: N/A
Author Affiliations: N/A