Purpose: Drawing on Coburn and Turner's framework for research on data use, this study looks at how contextual factors support interactions around data. In so doing, the authors contribute to the emerging body of literature on administrators supporting high school students' social-emotional learning (SEL). Design/methodology/approach: This two-site case study "follows the data" that were shared with administrators at two high schools based on a longitudinal study of students' SEL. One author of this study has been leading a research project of high school students' SEL in two high schools from two different districts in a Midwest university town since 2017. This study follows what happened in both high schools after the author shared students' SEL data with district personnel. Findings: Findings showed that participants were invested in increasing SEL programming. However, SEL data moved in different ways through the two schools, and all individuals had different ideas about which data were important. Each district dealt with a specific set of organizational norms, existing inequities, and beliefs systems that influenced which SEL data were noticed and how, if at all, data spurred action. Originality/value: Specific aspects of organizational contexts support and constrain SEL data use. Both cases suggest researchers can guide data use practices that can advance students' SEL. However, each district dealt with a specific set of educational inequities, which influenced which data were noticed and how, if at all, data spurred action. Importantly, data-driven decision-making must be conducted from an equity lens, lest the process replicate existing inequities.