ERIC Number: EJ1352118
Record Type: Journal
Publication Date: 2022-Nov
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: EISSN-2516-1873
Available Date: N/A
Educating Students about Influencing Audiences Ethically in a Data-Driven Social Media World
Jones, Valerie K.; Johnson, Kate; Molskness, Hannah; Gandhi, Ronit; Zhou, Lilly
Journal of Advertising Education, v26 n2 p106-114 Nov 2022
This paper describes an advertising ethics course designed for first-year students of any major, written from the perspectives of both the course creator/instructor and the students who took the course and developed a workshop based around it. As educators, how do we help students learn and care about how their data is collected and used and further understand the ethical issues of these practices? Our goal is to raise awareness for data rights issues by helping students from a variety of educational disciplines make informed decisions using experiential learning opportunities that display the importance of data in society.
Descriptors: Advertising, Ethics, Introductory Courses, Undergraduate Students, Workshops, Decision Making, Data Analysis, Experiential Learning, Educational Practices, Teaching Methods, Social Media, Assignments, Course Evaluation, Student Attitudes, Instructional Materials
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A