The wash-rinse-repeat model of refreshing courses each term might be a financially beneficial model for the institution, yet is it serving students the best educational experience? If all that is monitored in the pre-flight check is for broken hyperlinks and refreshed dates, who is ensuring the quality delivery? Many institutions proudly boast "excellence in teaching", "student success", "engaged learning", and "student-centered" in mission, vision, and value statements, yet once an online course is launched, the oversight of that course often appears to go on autopilot in some institutions for years. Course design is an iterative process with feedforward loops like student course reviews, peer observations, course grades, and self-reflections to name a few. The process might involve a SWOT-style analysis including course challenges students identify, opportunities for improvement from peers, and reflection on course goals to capture all input. Instructional designers are key stakeholders in the process for information about campus resources, educational technology, and accessing reports from the learning management system from previous courses to study student performance or course page usage.