This article analyzes one case of university teaching innovation in the field of online journalism through multimedia journalistic projects linked to the UNESCO's Sustainable Development Goals (SDGs). These projects aim to develop Transversal Competencies (TC) useful for emotional, creative training and for creating enterprising future journalists. The outcomes of this innovative training experience were obtained from surveys (n = 158) carried out among the participating students and from classroom observations. The conclusions discuss the reach and implications of this teaching experience, which hopes to be of use for future applications of SDGs in other journalism and communication subjects.