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ERIC Number: EJ1345470
Record Type: Journal
Publication Date: 2022
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
Available Date: N/A
Do Points Matter? The Effects of Gamification Activities with and without Points on Student Learning and Engagement
Koppitsch, Steven E.; Meyer, Jeffrey
Marketing Education Review, v32 n1 p45-53 2022
Instructor use of online gamification techniques using platforms such as Kahoot has been increasing in recent years. Prior research has found that the use of gamification can increase student engagement in a class and improve student performance on exams compared to traditional lectures and flipped classes. This paper examines the specific effect of gamification using points versus polls through the use of two different modes on Kahoot, which is an area that has been largely unexplored. The results of a semester-long study show that the point-based gamification of quiz mode leads to higher levels of reported student engagement when compared to traditional lecture, but no difference between point-based gamification and gamification that is poll-based. However, point-based gamification that rewards fast responses led to poorer learning outcomes in general when compared to the poll-based gamification condition; this effect was ever larger when measured one week after the use of the gamification technique.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A