Problems of Recruitment in Literacy and Adult Education Programmes.

Ryan, John W.

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ERIC Number: EJ134168

Record Type: CIJE

Publication Date: 1975

Pages: N/A

Abstractor: N/A

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Problems of Recruitment in Literacy and Adult Education Programmes

Ryan, John W.

Literacy Work, 4, 5/6, 59-65, 75

A University of Massachusetts program, "A Model to Recruit Illiterate Adults to Adult Basic Education Programmes," is described, with the potential and requirements of radio and television publicity examined. Fundamental problems involved with the stigma of illiteracy are discussed as they are experienced in the United States and in developing nations. (LH)

Descriptors: Adult Basic Education, Adult Education, Adult Literacy, Adult Programs, Foreign Countries, Illiteracy, Program Descriptions, Publicize, Radio, Student Recruitment, Television Commercials

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