China International "Internet +" College Students Innovation and Entrepreneurship Competition is one of the important starting points for the country to cultivate innovative and entrepreneurial talents. After investigation and research, it was found that the proportion of liberal arts projects advancing to the national finals was much lower than that of science and engineering projects, and the degree of compatibility between innovation and entrepreneurship projects and competition requirements was relatively lower. Liberal arts college students have many pain points such as little interest in innovation and entrepreneurship competitions, low participation, solidification of innovative concepts, and insufficient innovation. Colleges and universities should pay attention to their core advantages in text expression, topic speeches, information collation and other core advantages when cultivating the ability of liberal arts students in innovation and entrepreneurship competitions, combined with the current political hotspots to cultivate awareness of problems. They can stimulate the innovation vitality of liberal arts students through educational means such as "practical" professional course learning, "cross-border" second classroom construction and "immersive" innovation and entrepreneurship guidance, and then inject new momentum into social innovation and entrepreneurship.