ERIC Number: EJ1341180
Record Type: Journal
Publication Date: 2022
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1927-6044
EISSN: N/A
Available Date: N/A
Management Structure of Product Design of Small and Medium Industries in Thailand to the International Market Education
Wongdusitburi, Supornrat
International Journal of Higher Education, v11 n2 p152-160 2022
The purpose of this research were 1) to synthesize the structure of product design management of small and medium industries in Thailand to the international market education, and 2) to verify the consistency of the relationship between marketing demand and corporate strategy, research and development, innovation and technology and design goals. This research is quantitative and qualitative research. The sample group for quantitative research was 500 small and medium business entrepreneurs, 9 key informants divided into 4 groups: business people, government organization group, academic group, and designer data analysis uses a structured analysis. The analysis of the developed structural models was found that the evaluation criteria were consistent with the empirical data. The relative chi-squared probability was 0.306, the relative chi-squared probability was 1.042, the consistency index was 0.957, and the mean square of the estimation of the error was 0.009.
Descriptors: Design, Foreign Countries, International Education, Marketing, Correlation, Small Businesses, Entrepreneurship, Corporations, Research and Development, Innovation, Technology, Public Officials, College Faculty, Business Administration, Strategic Planning
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Thailand
Grant or Contract Numbers: N/A
Author Affiliations: N/A