In June 2020, in a rural Rust Belt town in the Midwest, over 100 residents stood on the grounds of the county courthouse and publicly protested for Black Lives Matter. Once students began to arrive, the protest shifted. Latinx youth led chants, held signs, and stood in the front of the other protesters, moving the protest forward, away from the courthouse and toward the busy street of passing cars. I knew these de facto protest leaders well--they were my former students. This town is considered part of the New Latino Diaspora (NLD), a U.S. region not traditionally associated with Latinx settlement population. Here Latinx families represent almost 30% of the population and have been marginalized in community spaces and schools. Rural students are stereotyped, and Latinx students are marginalized as well, bearing layers of cultural and social inequity. This study disrupts the assumption of rural middle America as simple, homogenous, and conservative and, using geosemiotics, seeks to explore the intersectional ways in which Latinx youth position and identify themselves as activists, expanding current conceptualizations of rurality and literacy while examining how Black lives matter to Latinx youth.