Entrepreneurship education in higher education has been actively encouraged by the Chinese government. However, entrepreneurship education using active learning methods can be at odds with traditional Chinese educational practices. Value creation pedagogy has been posited as an innovative teaching method to bridge the gap between didactic and progressive pedagogy to support entrepreneurship education across a range of students. However, there is a paucity of research into the use of value creation pedagogy and the application of novel pedagogy in the Chinese context. This research explores the views of students at a Chinese university on the value and limitations of value creation pedagogy in supporting learning and developing entrepreneurial behaviours.