Back to Basics for a College Store.

Thomas, Morgan G.

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ERIC Number: EJ132877

Record Type: CIJE

Publication Date: 1975

Pages: N/A

Abstractor: N/A

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ISSN: N/A

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Back to Basics for a College Store

Thomas, Morgan G.

College Store Journal, 43, 1, 45-53, Dec 75/Jan 76

Discusses basic principles of business, education, marketing, retail operation, bookshops, merchandising, display, selling, and success and their application to college bookstores. (JT)

Descriptors: Administration, Administrative Principles, Books, Business, College Stores, Higher Education, Marketing, Merchandising, Retailing, Salesmanship

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