ERIC Number: EJ1328561
Record Type: Journal
Publication Date: 2022
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0744-8481
EISSN: N/A
Available Date: N/A
Recruiting Young Women of Color into a Pilot RCT Targeting Sexual Health: Lessons Learned and Implications for Applied Health Technology Research
Journal of American College Health, v70 n1 p305-313 2022
Objective: To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). Participants: Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. Methods: Recruitment methods compared online banner ads on social media to targeted electronic outreach. Individual banner ad images were compared by impressions, clicks, and cost by enrolled participants. Results: More targeted electronic recruited participants enrolled than via banner advertisements. Banner ads with images of women yielded a higher click-through-rate and was more cost effective versus the logo alone. Conclusions: Recruiting young women of color may be facilitated through known and trusted adults, such as college professors, rather than through anonymous banner advertisements on social media.
Descriptors: Recruitment, Social Media, Electronic Mail, African American Students, Hispanic American Students, Females, Computer Mediated Communication, Advertising, College Faculty, Community Organizations, Young Adults, Individual Characteristics, Enrollment, Persistence, Sexuality, Health Promotion, Randomized Controlled Trials
Taylor & Francis. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: National Institute of Mental Health (NIMH) (DHHS/NIH)
Authoring Institution: N/A
Identifiers - Location: New York (New York)
Grant or Contract Numbers: F31MH099924
Author Affiliations: N/A