Lately, the debates on teaching-practices in the online mode have given grounds to ask a fundamental question, does pedagogy really matter? For educationists, it surely does. But, what idea of pedagogy prevails upon the pedagogues, the teachers, techno-managerial professors, particularly in the higher education? This article rummages through the contemporary milieu that solicits debate on the idea of pedagogy, by and large marginal in the teaching practices in higher education. The structural academic Brahmanism of the 'old normal' has been melodramatically palpable in the time of 'new normal' too. In the academic years during the COVID-19 pandemic, a phenomenology of teaching practices occasions a polemical realization about limits and possibilities of pedagogy.