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ERIC Number: EJ1318098
Record Type: Journal
Publication Date: 2021
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Available Date: N/A
Talking Together: Using Intercollegiate Podcasts for Increased Engagement in Marketing Education
McCarthy, Shannon; Pelletier, Mark; McCoy, Anna
Marketing Education Review, v31 n2 p125-130 2021
Podcasts are an increasingly popular form of entertainment and education. To encourage communication and interactivity and to engage students in experiential learning in a remote setting, marketing students at two universities produced a podcast on marketing management topics relevant to current marketing and career readiness issues concerning Generation Z. Quantitative attitudinal and qualitative data were collected to explore and understand the effectiveness of podcasting collaboration and using technology to forge interactivity in marketing education. Results indicated students felt the assignment was engaging, fun, and enhanced their learning experience. Approximately 95% of the students agreed the assignment should be used in future classes. This novel assignment allows students to experience remote collaboration with unfamiliar peers and practice those skills in a safe environment.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A