In this study, we examine coalition building and coordination using a qualitative case study of the coalition opposing a ballot initiative to create a state-run turnaround district in Georgia. The findings highlight three important strategies in coalition building: (a) incorporating new actors, especially noneducation advocacy groups and noneducator groups in education; (b) incorporating noneducation and African American advocacy groups in the leadership of the coalition; and (c) identifying and coalescing around core beliefs early to unite a diverse coalition. Time to organize, prior relationships, and interest group autonomy were key factors in navigating tensions between coalition breadth and coalition cohesion. Salient coalition coordination strategies included the following: (a) "keep it local and grassroots," and (b) diverse messaging.