Many directors of learning and writing centers minimize their ability to remain current with the field, conduct research, and delineate their job duties due to pressing daily demands. Scholars urge them to do so in light of the needs of students, new directors, and university restructuring. This article presents the four-step renewal process of coaching expert Richard Boyatzis whose Intentional Change Theory combines neuroscience, psychology, and management literature. Directors assess their work lives, recognize defense mechanisms, articulate original dreams for their work, and set a learning agenda. The value of Boyatzis' work is in the respect it affords the individual, allowing each director to set unique goals.