This article offers a theoretically-grounded case study considering the role of Critical Media Project (CMP) as an educational initiative and intervention that sits at the juncture of media literacy and social justice. CMP fills key gaps in media literacy education by using a critical media literacy frame to foster critical consumption, critical creation, and cultural competencies around seven key social identities (race and ethnicity, gender, LGBTQ+, socio-economic class, religion, ability and age). In turn, through a media-rich website, curriculum and other programs, CMP helps youth imagine a better future with the requisite tools, resources and power to challenge dominant systems and structures of power.