The world is transforming into a post-digital society, as a result, people gain the freedom to communicate, share values and knowledge in a society without borders. The virtual world has become a social interaction space while being integrated to enhance the life quality of citizens in many organizations, such as online class management, health management, and poverty alleviation. From the current circumstances, numerous online users still lack responsibility in handling social media which can cause widespread impact. The study of the digital etiquette of world citizens in a new normal society will provide good practice for effective use of the online space in the digital world of global citizens.