This paper outlines the processes of creating a 'Storymaker Wheel', a creativity evaluation tool conceptualised with input from a children's book author, a children's book illustrator, academics and teachers, for teachers and pupils to use to support and develop their creative writing. It documents the ways in which teachers and pupils engaged with the Wheel in three schools in England: a primary pupil referral unit, a primary school and a secondary school. Interviews with teachers and pupils about the Storymaker Wheel, and classroom observations of the Wheel in use, expose some challenges of teaching creative writing within the current English educational context, which we discuss.