The ubiquity of mobile devices with internet access and social networks has transformed the way people consume information. Individuals stay connected to platforms for instant communication and sharing of concise messages and videos, which have increased the expectation for objectivity on any offered content. However, this objectivity has been poorly explored in the production of educational content. Aiming to supply this demand, this work proposes a novel online video model to be used in the continuing education of IT professionals. A five-stage process, composed of empathy, definition, ideation, prototype, and tests, has been adopted according to the Design Thinking methodology. All stages were focused on knowing the users' needs in order to create the video format that satisfies their expectations. The video prototype was sent to a group of 150 people together with an online self-assessment survey whose results were used to confirm the methodology effectiveness by applying a Wilcoxon non-parametric test. The proposed model was able to create satisfactory learning outcomes in 80.30% of the participants and, according to the results of the statistical analysis performed, the video model proved itself efficient in the development of practice and application-level skills.