This qualitative research inquiry explores how school leaders shape their identities while navigating incessant and seemingly endless school transformations. The central questions addressed are the following: how do school leaders make sense of their identities in rapid periods of reform? And how do they view themselves in new educational landscapes? An exploratory case study of four target schools that took part in policy reform initiatives directed at the ubiquitous use of Information Communication and Technology was undertaken for this inquiry. Using narrative inquiry as an analytical frame for the focus group discussions interviews and field notes, this inquiry investigates and builds emerging explanations to school leaders' sense-making in periods of reform.