This article aims at investigating the relevance of a gender perspective in societies where women are mainly responsible for the household and childcare. For this purpose, the activities of two environmental and women's empowerment--related nongovernmental organizations (NGOs) from Pakistan, Leadership for Environment and Development (LEAD) and Aurat (woman) Foundation, have been investigated with the help of a case study methodology. Semi-structured interviews have been conducted with 12 females. Through a feminist approach, this study analyzes the goals, scope, and programs of the selected NGOs in environmental education, ecofeminism, and women's empowerment. Empirical results suggest that when a woman is environmental-aware, she has the potential to make more sustainable choices, and thus educate other members of the family.