This study sought to explore dating violence perceptions from Latino students in a college setting with the goal of enhancing knowledge for developing successful culturally tailored preventive interventions that decrease Latino college student dropout and enhance persistence. Focus groups including 35 college students attending a Hispanic Serving Institution were conducted. Conventional qualitative analysis showed Latino college students prefer dating violence prevention programming that places a focus on interdependent self-construals emphasizing relationships, which is consistent with their collectivistic values. Moreover, participants addressed unique cultural characteristics of Latinos that should be considered in any dating violence prevention program targeting this population.