Perfect intercultural communicative competence skills in the EFL context are difficult to acquire. This paper investigates the use of digital media related classroom projects to promote student intercultural awareness in the Japanese context. Data were collected through selected student digital images/illustrations and interpretations, retrospective notes, classroom observations, and interviews with 30 university students. Findings suggest that digital media-related classroom projects help students raise intercultural awareness of the cultural norms depicted in the digital images/illustrations they search for online. The study concludes that designing classroom intercultural projects using digital images/illustrations may promote student intercultural communicative competence in Japan.