Faculty motivation to seek external funding includes the ability to conduct research and offer innovative programs and bring prestige and support for universities. However, faculty may decline to participate in the grant-seeking process. In order to better understand the reluctance of faculty to pursue grants, faculty in the College of Education at a Southern state university were asked the following questions in a case study: (1) What motivates you to pursue external funding? (2) What factors may pose an obstacle for you to engage in grant writing? and (3) What recommendations do you perceive as needed for you to engage in this activity? The findings indicated that the main motivating factors are freedom in conducting research (88%), freedom in research topic selection (84%), and ability to hire student workers and other faculty and staff to assist in research (77%). Among the obstacles, time was found to be the most challenging obstacle (80%). Many faculty members also agreed that lack of technical guidance (45%) was a ?common obstacle. Several suggestions were shared to support faculty grant writing. These include implementing policies to incorporate and value grant writing in the tenure process, conducting needs assessment, and creating faculty liaisons for the college.