The Rise of Uni-Comm.

Gumpert, Gary

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ERIC Number: EJ129302

Record Type: Journal

Publication Date: 1975

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The Rise of Uni-Comm

Gumpert, Gary

Today's Speech, 23, 4, 34-38, F 75

Defines uni-comm as mediated interpersonal behavior which transmits an individual's values to others through the use of nonelectronic media. Specific types of uni-comm such as clothing, hair styles, bumper stickers, graffiti, buttons and decals are discussed. (MH)

Descriptors: Behavior Patterns, Behavior Theories, Communication (Thought Transfer), Higher Education, Human Relations, Interaction, Interpersonal Relationship, Social Influences

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