Introduction: Values are the criteria that affect a person's adequate knowledge, emotion, and behavior. Values education should include an effort to acquire values and prosocial behaviors in education. Role models are also an important resource in values education. Children's cognition, emotion, and behaviors are widely affected by YouTubers who are considered as symbolic role models. Parents, the other important figure in character education, try to mediate between family/social values and popular culture. This paper focuses on portraying parents' views on YouTubers' effect on children's values. Method: 365 parents participated in this research, and the survey research design based on a quantitative research was used. A questionnaire with three parts was developed by researchers, which is used for data collection. The first part is used to determine demographic information, the second part gathers information on parents' views about their children's daily routines and the time spend on YouTube, and the third part shows the effect of YouTubers on values. Based on the analysis carried out, the data collected by descriptive analysis such as mean and standard deviation were analyzed. Results: The findings reveal that YouTubers are not considered as role models. Parents have a negative attitude towards you tubers, and they worry about the time their children spend on YouTube.